Vancouver Island Video Advertising

Let our Expertise show the world your Expertise.

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Who We Are

What We Do:

Let our Expertise show the world your Expertise.

ROI-Driven YouTube Advertising

If you are reading this message, chances are you’ve seen one of our YouTube ad campaigns in action. We rely on YouTube ads as our main advertising channel and we offer them to our clients because, simply put, they work.

Our YouTube Advertising service provides a similar start-to-finish video advertising solution for your organization.


We film, edit, and manage YouTube campaigns that will get your advertisements in front of the right people at the right time and increase sales in a tangible way.

Let our Expertise show the world your Expertise.

Social Media Videography

Businesses often struggle to get messages to reach their customer base.   

Short-form video is statistically the most engaging of any type of digital media(link)
 
Our end-to-end video creation pipeline consists of planning, filming, and editing up to 30 short-form videos per month, shot on location and tailored to match your business’ branding and style--connecting you to the potential that short-form video has to offer.

Let our Expertise show the world your Expertise.

Custom Projects

There are certain messages that video tells best. Ranging from short product explainers to website intros, all the way to feature length documentaries and internal employee training videos, we cover a lot of range.

The Process

The timeline of working with us

01

Discovery Call

Click the image to the left to book a free 15min discovery call on Calendly, where we go over your business' current online strategy and if we can be of service to you.

02

(Optional) Digital Media Makeover

We look at all aspects of your business' online presence, and renovate the areas that need it. 

We create new images, videos, and graphics for your website-or build a new one from scratch-depending on what is needed.

03

(Optional) Digital Makeover:

We look at all aspects of your business' online presence, and renovate the areas that need it. 

We create new images, videos, and graphics for your website-or build a new one from scratch-depending on what is needed.

Let our Expertise show the world your Expertise.
04

Onboarding

Whether it be for our recurring social media video package, or for YouTube ad shoots, we focus heavily on the planning and scripting phase to ensure that the finished product will be in line with your vision.

Let our Expertise show the world your Expertise.
05

Shooting and Post-Production

Lights, Camera, Action...                                                         

Let our Expertise show the world your Expertise.
06

Youtube Ad Campaign Set-up

We create ad campaigns for your business through YouTube Ads. We then refine and optimize based on your desired outcome--whether that be lead generation, total impressions, or cost per sale.

Let our Expertise show the world your Expertise.
07

Recurring Video Production

For our social media clients, we return on a set interval to film content for their social media pages. Alternatively, ask us about our "You Film, We Edit" Subscription Service.

For our YouTube Ads clients, the optimal strategy is to be producing new ads every 1-6 months, depending on the niche. This is to reduce ad fatigue--keeping the message fresh and new in the eyes of the public.

We Eliminate Your Internet Frustration
01

Initial Consultation:

Click the image above to book a free 30min discovery call on Calendly, where we go over your business' current online strategy and if we can be of service to you.

02

Digital Makeover:

In this step, we renovate your businesses current online image

Across business directories, social medias, and maps, we make sure your company is looking up to date and professional

This is the phase where we design the website, if your business needs it

We Eliminate Your Internet Frustration
03

Regular Digital Media Creation:

We consistently create  professional photos and videos for your company.

We then post these across your business's social media platforms to make your online presence up-to-date and engaging.

Macro Digital Marketing | We Eliminate Your Internet Frustration
04

Social Media Ad Campaigns:

We create and run digital advertising campaigns.

Our competitive edge as compared to other ad agencies is our in-house photo and video creation ability, allowing us to create and test a bunch of different ads and choose the one that converts customers the best.

Learn more about our advertising strategy here(hyperlink)

Packages:

We do projects of all shapes and sizes, but here are some of our most popular service packages:

MOST POPULAR
Youtube Advertising
Planning and Scripting of Youtube Video Ad
On-Site Filming with our team
Professional Editing and Post-Production workflow
Set-up & ongoing optimization of YouTube Ads Campaign
Audience Analysis and detailed real-time reporting on key metrics
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MOST POPULAR
Youtube Advertising Subscription
Recurring YouTube Video Ad Creation every 1-3 months
On-Site Filming with our team
Professional Editing and Post-Production workflow
Set-up & ongoing optimization of YouTube Ads Campaign
Audience Analysis and detailed real-time reporting on key metrics
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Recurring Short Social Media Videography
On-Site filming with our team
Start-to-finish production of 10-30 short videos every month
Professional Editing and Post-Production Workflow
Promotion of posts through YouTube Shorts Advertising
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Website Video
Planning and scripting of introductory video for your website or portfolio
On-Site filming with our team
Professional Editing and Post-Production Workflow
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Digital Media Makeover
Full Media Package for your website or portfolio
Website Intro Video Creation
Product/Service Spotlight Video(s)
Professional headshots and team photographs
Operations photographs
Get in touch to learn more about our enterprise packages:
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Meet The Team

We Eliminate Your Internet Frustration

Tucker Forbes

Founder

Tucker jumped into his entrepreneurial journey at 16, naively emptying his bank account into a shipment of 1000 boxes of silicone tea infusers for a company aptly named "Tuckers Tea".  Through an unforseen yet self-imposed trial by fire, he learned how to take and edit product photos in order to make the Tea Infusers sell, setting up a makeshift photography studio in his parents living room to do so.  That company grew to include other homeware, eventually expanding when he went to college to include industrial supplies such as urinal screens (weird pivot, I know...).  

Juggling school and the business proved to be too difficult, and so he shifted focus to academia for the time being, pursuing a degree in Mathematics and Computer Science.

The Academia detour culminated not in a degree, but in a youtube channel, youtube.com/@AutodidactOfficial , dedicated to helping others self-teach mathematics.

Through the above (mis)adventures, he had inadvertently acquired the skills necessary to start offering internet management and content creation as a standalone service; and so after bringing on board several highly talented developers and designers, Macro Digital was formed.

When not working, you can find him either playing Disc Golf in Cumberland or creating mathematics content for his Youtube channel.

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We Eliminate Your Internet Frustration

Adi Bird

Logistics Manager

Growing up in the Comox Valley, Adi got her first taste of online business at 15 years old when she started a simple website to help her get sponsored for the U16 National BMX Championships in which she was taking part.  Although the website was not flashy, she was instantly hooked and wanted to learn more.  

After creating several more personal websites, she had gained enough experience to start offering website creation services to clients, first starting with a local realtor and then branching out to manage several clients in different niches. Her website creation service naturally evolved into full social media and website management for clients.

 At Macro, she leverages her experience with online content creation to manage operations, and ensures that our content is created and posted where and when it is needed.  When she is not scheduling posts, you can find Adi working in her garden in her spare time, or on the mountain biking trails in Cumberland.

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Macro Digital Marketing | We Eliminate Your Internet Frustration

Suban Baig

Web Developer

Since a young age, Suban has loved tinkering. He spent his teenage years taking apart and rebuilding old PC's that he found in the garbage and refurbishing them to use.

After graduating high school, Suban spent two years pursuing a geology degree, but found out to his dismay that he did not, in fact, like rocks. This led to his becoming a realtor for four years, a job he very much enjoyed, if not for the sketchy deals and undercutting he witnessed in the less legally protected markets of Pakistan. From there, he got back to his tinkering roots and began to code websites again, as he was wanting away from the cutthroat nature of the real estate market.

This turned out to be a good decision, as Suban enjoys developing websites so much that he often will fall asleep at his keyboard from coding for many hours late into the night. When not creating websites, you can find Suban enjoying deep dives into the history of the world, researching and reading about the complex ways that cultures have risen and fallen over the many centuries of our species.

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Macro Digital Marketing | We Eliminate Your Internet Frustration

Ingrid Dimaculangan

Graphic UI/UX Designer

Ingrid has always loved the arts and crafting anything creative with her hands, though life may initially have had other plans.  After years of getting sidetracked with college courses, she finally found herself graduating with a degree in information technology. After graduation, she realized that the college experience was also a side quest!

She went back to school and took a short digital arts course for a few months, and ever since then she's been pushing pixels and making them pretty for clients all around the globe. Life has a funny way of leading one back to what they really love doing.

From designing marketing collateral to web pages or animating a logo, she's probably done any design project you could think of, at least once. She still uses the few tech learnings left in her brain cells when doing light coding for websites.

When not clicking away at her mouse and getting begged for dog treats, she's probably exploring a city she hasn't before or doing her best not to get too sunburned on a beach somewhere.

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Macro Digital Marketing | We Eliminate Your Internet Frustration

Maria

Graphic UI/UX Designer

Since before she could remember, Maria was interested in the visual creative arts.  She began her graphic design journey as a result of her interest in fashion, first learning how to draw dresses she had designed while she was in middle school.  After a while of drawing different outfits, she realized that she enjoyed the process of drawing itself, and moved on to drawing non-fashion pieces using proper canvas and paint set.

She graduated high school and enrolled in university for a degree in international marketing, and unfortunately schoolwork took up most of her time, so she underwent an accidental absence from design work for several years while she finished up her degree.

After graduating University, she got back into design work, and began to use digital design methods to bring her work to life.  It was during this period that she got hired as a flight attendant for Emirates, a job she kept for several years and that allowed her to see almost every corner of the world.

Being employed as a flight attendant can be misleading, since it seems enticing to have the opportunity to travel the world and experience tropical paradises. The silent downside is that you suffer from a grueling sleep routine and lack any form of domestic stability, essentially leading the life of a wanderer.  While it was a fun experience, she wanted something more in-line with her creative roots, and continuously took design jobs for various clients during this period.

In 2021 she decided to take the plunge, and began doing design work full time, specializing in Illustrator, Photoshop, and Figma, a decision she does not regret.

When not designing, you can find Maria enjoying her newfound domestic stability by exploring the city and going to local coffee shops with her tight-knit group of friends.

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Contact Us

Book a no-cost 15-minute consultation using the link below.  In it,  I'll ask a few questions to understand the goals you are aiming to achieve,  and then recommend a video package that fits your requirements.

FAQ's

How often can you come to our business and take photos + videos?

1 shoot per month--We plan out the content required for the upcoming month's posting schedule, and capture the raw content required in a single visit.

If you have taken photos that you would like us to use, you transfer them to us at this stage, and we develop them into finished social media posts.

If you design and manage a website for us, what happens if we stop the contract? Do we lose the website?

We transfer ownership of the website after the development stage is finished.

In addition to this, our developers make screen recording video guides on how to change things on the site, should you need to do so.  Once we are finished designing the website, we transfer it over to you, and we maintain it by having administrator permissions on the site.  

We use a software called Webflow to create our websites, chosen for its ease-of-use and reliability.  Webflow gives us the best of both worlds, because it is primarily for no-code website design, but also allows our developers to insert custom code where it is needed, unlike services like Wix or Squarespace.  This means that, if we stop working together, you can still maintain the website without knowing how to code.

How do you come up with ideas for what to post for my business?  

We meet with you once a month and go over the type of content you would like to see on your social media pages.  We draft the copywriting for each post during this meeting, so that the posts are in line with your brand image.

We want content creation and advertisement, but we like our website the way it is.  Do you offer a package without a website remake?

Yes.

If we are designing a website for a client, the first month that we work together is spent exclusively developing the website and creating visual content for it.

If you opt out of website creation, we jump straight into social media posting from day 1 and skip the website redesign phase(although we will need to install a google and Facebook advertising pixel to track conversions).

What does your website creation process look like?

We create websites for clients in 5 phases: Wireframe, Assets, Draft, Revision, Publish

  • Wireframe: We consult with you on what you want the website to look like, and use a design software called Figma to make a layout + images that you are happy with.  This step involves no code or website development.

  • Assets: We create all the photos and videos that will be used on the website.

  • Draft: Now that the visual assets are completed and the wireframe design has been approved, we develop the design into a functioning website.

  • Revision: After the draft website is completed, we meet with you to go over any revisions or tweaks you have for the website, and produce the final copy of the website.

  •  Publish:  The site goes live (and a choir of angels sings in the distance)

Have a specific question?

fill out the form below if you'd like to ask something before we schedule a call and we will get back to you as soon as possible

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